Your brand doesn't break overnight. It slowly gets too small while your business grows. These are the signs I see most often in the projects that come to my studio.
1. It doesn't feel like you anymore
You started with a quick logo or a different business idea. Today you offer something else to a different kind of client, and your brand is still telling the old story.
2. Every piece looks like a different brand
Your website goes one way, Instagram another and your presentations a third. Without a brand system, every design starts from zero and nobody can tell it all comes from you.
A brand doesn't need to be perfect. It needs to be true.
3. You're embarrassed to send your website
If you say "it's a bit out of date" before sharing the link, you already have your answer. Your website should be the first thing you show with pride, not the last.
4. The wrong people find you
If you attract people who don't fit what you do, your brand may be saying something different from what you mean. The problem isn't always marketing. Sometimes it's the message.
5. You're about to grow
A new market, a new product or new investment are good moments to review your brand, before you spend on promotion, not after.
Recognise two or more? Write to me and I'll tell you if you need a full rebrand or just a refresh. You can also see how I work on branding in Tenerife, from the logo to the brand guidelines.
Write to me and we'll look at what your project needs.
Write to me